Philip Kotler is the famous Marketing Guru & his book Fundamentals of Marketing is Read Globally by Majority of the Marketing Professionals
Another feather was added to the cap of our honorary Prime Minister Narendra Modi today as he received the first-ever Philip Kotler Presidential award in New Delhi. This award acclaims the efforts on the baseline of ‘people, profit and planet’. It will now be offered annually to the leader of a nation, a statement from the Prime Minister’s office said. According to the award citation, Modi was selected for his “outstanding leadership for the nation”.
“His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country,” it read. The citation also states that under his leadership, India is now identified as the center for innovation and value-added manufacturing (Make in India), as well as a global hub for professional services such as information technology, accounting, and finance.
The statement quoted the citation as saying Modi’s visionary leadership has also resulted in the digital revolution -Digital India, including the Unique Identification Number, Aadhaar, for social benefits and financial inclusion.
The citation, the statement, mention initiatives such as Make in India, Startup India, Digital India, and Swachh Bharat, “which have positioned India as one of the most lucrative manufacturing and business destinations in the world”.
Philip Kotler is a professor of marketing at Northwestern University, Kellogg School of Management. Owing to his ill health, Jagdish Sheth of Emory University, Georgia was deputed to confer the award to Modi.