Various inflated boobs were set up crosswise over London on April Fools’ Day, however, it wasn’t a trick yet a mindfulness crusade against the disgrace of breastfeeding and pumping out in the open.
The round inflatable bosoms were a part of #FreetheFeed battle begun by ‘Tech firm, Elvie’. The task went for empowering women, and to make them feel safe amid breastfeeding or pumping anytime, anyplace and furthermore for the British people to accept it.
According to a survey which was conducted earlier this year, revealed that the UK has one of the lowest rates of breastfeeding compared with Europe. About one thousand women aged 18 to 80 years were the recipients of the data survey.
Elvie is a tech company which enhances women’s lives through innovative technology. Elvie CEO Tania Boler said, “The #FreetheFeed campaign is an invitation to everyone to stand with all those women that have felt shamed or confined when breastfeeding or pumping. We know the giant boobs will raise a few eyebrows, but we want to make sure no one overlooks the way that this stigma has been used to repress women.”